LAUREN ADAMS
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​studio blog

2012 Year In Review

1/31/2013

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I’d originally planned to post this review at the end of December, but life got in the way.  This is uncharacteristic of me, but sometimes you just need a break. I like to catalog my progress in this way, and do it more for myself than anything - I apologize if this is intensely boring.  I'm pleased to say that this list keeps growing longer and longer each year; kudos if you make it through to the end :)  So here goes! 

Production

 -     Complete my "Portraits" series
As suspected at my ½ way check in, this goal was not nearly met.  I did create several new works in this ongoing series.  No check.

-     Continue my Black and White series
Have completed a diptych and one large work in this series, created several that didn’t see the light of day and were scrapped.  Check!

-     Complete 3 large canvases per month
I met this goal for about 9 out of the 12 months.  Leading up to my September solo exhibition, a lot of large paintings were completed, some were kept, some were pitched. As I prepared for our studio renovation, the last 3 months of the year saw a shift to solely paintings on paper, due to lack of space.  3/4 check?

-     Complete 10 small studies per week.
I have created lots of paintings on paper, from 4 x 6” to 12 x 16”.I’m not sure if I painted 10 per week, but I think I came pretty close. 
I’m going to give myself a “check!” on this one.



Business 
 
-       Update mailing list quarterly
 Check! 
 
-     Schedule at least 1 solo show for 2013. 
This has fallen through, I currently have no solo exhibition plans for 2013 and am not sure I will undertake one this year, as my goals are shifting.

-       Have new postcards designed, ordered.
 Check!  and check!  I had two new postcards designed.

-      Order new small notecards,
 Check! 
 
-     Have artist brochure printed quarterly, as needed.
The artist brochure is indefinitely on hiatus. 
 
-     Update website at least once a week with new paintings and current events.
 Check! 

-     Update blog at least once a week, preferably 3 times mostly.
 Good consistency here, although I must admit, posting was typically 2 times a week on average. 
 
-     Continue to develop and improve my monthly Studio Newsletter.
 Yes!  My newsletter had a design overhaul, and I am still working to improve content. 
 
-     Update Etsy site weekly
Check!   Sometimes more frequently. 
 
-     Tweak my artist statement.
 My artist statement received a complete rewrite this year. 
 
-     Update my onesheet.
Check! 
 
-     Create a book showcasing my art.
This is in the works, so no “check!”

-     Enter 3 "good" juried shows within the year.
I have entered and been accepted into 2.  The third was nixed as I felt it wasn’t a priority/good opportunity.
 
-    Overhaul my record-keeping system for inventory, for reals.
CHECK, finally!  I have purchased an inventory system recommended by Alyson Stanfield.  We’ll see how it goes! 
 
-     Send out a researched mailing of onesheet/cover letter to galleries at the end of 2012.
 This has once again been moved to February 2013.  I am well on my way, as the documents and spreadsheet are nearly ready. 
 
-     Make sure I reference this list monthly to keep me on target and make this entire "goal setting" process worthwhile! -
 No check! for this.  I did a pretty bad job at referencing this list.  Going forward, I will need to come up with a better system for scheduling
and implementing goals.
 

-     My focus this year will be developing a consistent, powerful body of larger work.  I am very much looking forward to my solo exhibition at Annex Gallery and am excited about the prospect of searching out other galleries towards the end of the year.

I am making slow but steady progress with my main goal: creating a body of strong, larger-scale works on canvas.  I have been incredibly fortunate and honored by the support I received this year. This means my inventory on large paintings needs replenishing, but that is the best of all problems to have!   
 


Unexpected Goals

-     The biggest of all would be the complete renovation of our studio!  Hugely excited to post more on this and am enjoying the new space immensely!

-     Was included in The Country King

-     Participated in FestivALL, a two day art festival

-     Created a Sunday video series, 10 Seconds for Sunday, on my blog + Youtube channel, featuring inspirational or haiku-like videos

-     Started a Youtube channel 

-     Created a video portfolio 

-     Overhauled the design of my blog (with help from Derek) 

-     Had my work included in multiple collections, selected by designers

-     Increased my presence on Facebook

-     Had my work featured in West Elm’s Summer 2012 Catalog!

-     Improved my Etsy shop SEO and listings

-     Saw a marked increase in sales, where I not only met but far exceeded the conservative goal I had set.

-     Had great support from multiple blogs, including Elements of Style and West Elm

-     Improved supplemental promotional materials, notecards, etc.

-    Was able to send out Thanksgiving cards to those signed up for my snail mail mailing list, which is important to me. Making sure viewers/collectors/friends know how much their support means to me is always a priority.  Every day I am grateful.

-     Through several exhibitions and events, was able to meet many new viewers both in person and online, allowing me to connect with some fantastic people.  So fortunate!

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  • Home
  • About
    • Biography
    • Studio Tour
    • PRESS
    • Blog
  • Portfolio
    • Works on Canvas
    • Works on Paper
    • Private Portfolio
    • In Situ
    • VIEW BY COLLECTION >
      • The Sun and Cloud Collection
      • Winter Sea Collection
      • Fall Collection 2021
      • Black and White Series
      • Reverie Collection
      • Poppies
      • Summer Collection 2019
      • Winter Collection 2018
      • Summer Collection 2018
      • Fall Collection 2017
      • APRICITY
      • Fall Collection 2016
      • Spring Collection 2016
      • Irises
      • Summer Collection 2021
    • ARCHIVE - SOLD >
      • 2011 - Present
      • 2008 - 2011
  • Studio Letter
  • Shop
    • Shop Art
    • Purchasing FAQ
    • Testimonials
    • Commissions
  • Connect